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Pure Grand Goes 90’s on New Song ‘Can’t Get Hold of You’

March 25, 2022

Single Release

Artist Name
PureGrand

Song Title
Can’t Get Hold of You

Genre
Pop

Pre-save Link
https://distrokid.com/hyperfollow/puregrand/false-starts

Instagram
http://www.instagram.com/puregrand

Song Details and Information
In the blitz of a quarter life crisis, newly graduated, swimming in a sea of job rejections, begrudging internships and stuck in his childhood bedroom, PureGrand (musician, photographer and filmmaker Luke Faulkner) decided to lean into the past to make sense of the present with his debut album “False Starts”.Faulkner turned to sounds of early childhood for comfort, that of turn of turn of millennium pop music, reflecting how nostalgia increasingly feeds into our popular culture as comfort in unstable times.

Through that, he created a sonic palette and visual world in which to explore the feelings that plague a generation stuck in between and mourning the adulthood we assumed were promised.

PureGrand wants to show how pop music can be used as a vehicle for self expression while not sacrificing the characteristics that make it so appealing and popular. He playfully mingles social commentary with satire while still getting to play dress up.

The album was produced and recorded by Luke at home over a two year period. The album is an audio visual project with each of it’s singles being accompanied by photography and visuals he created.

Can’t Get Hold of You is track two on the album, lyrically it talks about dreams not being fulfilled and the sense that time is running out, that just when you think life is starting to go the way you want you get thrown a curveball. It is musically inspired by the late 90s pop anthems the came out of Sweden made famous by the likes of Britney Spears and Backstreet Boys.