Downupright, the musical brainchild of Bill Boulden (they/them), is proud to announce the release of their groundbreaking album We’re Doomed We’re Dancing: Sixty Apocalypses, an album truly unlike anything else. The album explores the end of the world sixty different ways across sixty different genres, each with their own reaction to their own unique apocalypse. It’s already had interest from Earmilk, Critical Reactions, The DJ Sessions, and more.
Discover how the vivacity of Crunk, the beats of Jersey Club, and even an unexpected Opera all weave their answers into the nonstop party mix- and that’s just the beginning.
We’re Doomed We’re Dancing is a celebration of collaboration: backers played a pivotal role in bringing this album to life, shaping its direction and choosing themes, tracks, and guests, and the final product accordingly features a full fifty different musicians.
Executed, mixed, and mastered by Downupright (they/them) the album is full of Easter Eggs and nods to everyone from Lil Jon to Billie Eilish.
How on earth are you able to write and produce so many genres?
I think it has a lot to do with being open during my decade of experience of as a club DJ, often spinning multi-format and Top 40. You absolutely have to be hype on stage no matter what. And so when I’m at a generic event, a charity or a wedding, and I go to spin a country track, I used to think I didn’t like country. Thought it was dumb. But what am I supposed to do, sit on stage while it plays making a pucker lemonface and frown my way through it, like if I’m not having fun, why should you be having fun? So I’d put on “Save A Horse Ride A Cowboy” and roll with it, and then you know what, I am watching the people on the dance floor just go nuts and have a great time, and then I realize maybe it isn’t so bad, right? And then I can kind of learn to understand what’s magical here.
“We’re Doomed We’re Dancing: Apocalypses” is now available wherever you stream music.
About Downupright:
Downupright is Bill Boulden (they/them), from Buffalo, NY. Bill started making digital music around the age of ten by goofing with Microsoft MIDI Studio and some Casio keyboards. Across the next thirty-one years, Bill would go on to learn Cakewalk, Sonar, Reason, Serum, and Ableton as each became the next big thing. They released many projects across those years under a variety of different artist names, each one getting them closer to what would become their pinnacle project: We’re Doomed We’re Dancing: Sixty Apocalypses.
